Questionnaire analysis

When conducting research on the my target audience, a series of questions was asked. The first question was on gender, 18.18% were female, however 81.82% were male. Meaning that overall it's a male audience I'm aiming my magazine at.



















Question two was on my target audiences age overall the majority of the target audience is much younger. We can see the overall the percentage of people between the ages of 18-24 was 81.82% which was much higher, compared to the other results of 18.18% for people between the ages 25-34.




The next question was on social class, I asked what class people were the results varied. Overall the majority of people are middle class with 63.64%. Lower middle class 27.27% and upper middle class 9.09%.

I then asked what type of content my target audience would like featured in my magazine. Overall my target audience want to read about new upcoming artists as it has 45.45%, followed by up and coming gigs at 36.36%, and then interviews with 18.18%.

I wanted to see what colour scheme my target audience would like, the results show the would prefer darker colours with 63.64%, then 27.27% wanted neutral colours, and 9.09% wanting bright colours.




My target audience want a more neat, tidy look with 80% however 20% want a grungy look.



I asked my target audience what they would like more of in a rock magazine, overall 63.64% want to see an even mix of both text and images. However 27.27% want images over text, and 9.09% text over images.



My main target audience overall is a male audience, between the ages of 18-24 from middle class backgrounds, and would like to see more about upcoming artists over any other content. However they would like a neat looking magazine, with darker colours, but a even mix of both text and images. My magazine is going to have to specifically designed to fit this target audience.

Planning ideas

My magazine is overall going to be a rock magazine, it is going to have the latest content, and fit with my target audience. Which is predominately males, between the ages 18-24, and what to keep up with the latest trends. The magazine will feature articles such as interviews, top stories, and up and coming gigs. My magazine will have to feature the latest content to fit in with latest trends, and become a well noticed, and high quality magazine. Overall the magazine, will have a high quality look to it, with a neat look, and darker colours.

The ideas for a name of my rock magazine are:

• Crash 
• Kerplunk 
• R 

There are going to cover lines featured on the front cover of my magazine, here are some ideas of coverlines: 

• Exclusive interview with (artists name) 
• All time top 10 rock albums 
• The latest gigs a-z 
• (album name) Review 

I want my main image, to instantly give off the impression that my magazine is a rock/indie cover. The three magazine front covers below 

are the type of ideas I have for my magazine. I want a magazine that distinctively has a rock/indie look. I need to specifically cater for my target audience. These magazines are similar to the type of magazine I want to produce, they specifically have a rock/indie look to them. The colour schemes are much darker, and masculine colours. Also the layout of the magazines have a distinctive look to them, the main images all represent the rock/indie scene. You can see that the people featured on thew front covers, are some of the most iconic well known artists in this industry, showing that the magazines are aimed to be at the highest quality they can produce.

Photoshoot

Big close up: The big close up shows the facial area, it focuses on the expressions of the character. This photo shows what type of shot we are after which is specifically of the face. However the shot could be improved, the picture is out of focus, making the image look a lower quality photo, the image also is of a higher angle instead of being in the characters eye line. The expressions of the character are more angry, this shot gives a good perspective on this.



Wide shot: The wide shot shows the area, and is an establishing shot, it shows the audience the view of the scene, giving them an insight as to the location, and mise-en-scene. The image could be improved, if the angle of the image was level with the buildings it is showing. The image shows to much of the sky, and doesn't focus as much on the buildings itself, as it's not the main focus of the image.



Shots of feet:

The shots of feet show images taken in a different unusual way. Shots have been taken at different angles, one worms eye view, one high angle shot and a mid shot. The shots show feet in different perspectives, and different positions. The image could be improved, if the images were of a higher quality and not as blurry, also the space around the images, it doesn't specifically focus on the feet in the image which was the target instead it has too much going on in the location, and the mise-en-scene.

Over the shoulder shot:


An over the shoulder shot, shows what the character can see, it shows what they're looking at, but also focuses on what is in front of them. An over the shoulder shot, is also used in dialogue commonly. This shot is specifically focusing on the character that is closer and is the shoulder we are looking at, it doesn't focus on the character in the background, this is one of the improvements that could be made instead so it has a deep focus on the whole scene instead of one specific part.











Window shot:


The window shot, shows bad lighting, you can roughly see the character in front of the window, however due to the reflection of the shot, you can see the person taking the photograph and another character, this shows a bad quality photo, and not what to do when creating our own shots.

Audience research

Magazines have different types of audiences, and they are based on many different things such as demographics which is: age, gender race, location and employment status. But it's also based on other things such as psychographics which is: personality, values, attitudes, interests and lifestyles. If we take We Love Pop magazine as an example, we can see the type of audience they're aimed at. They are aiming their magazine at teenagers, the magazine is specifically aimed at teenagers who like pop music, have taste in fashion, and like to keep up to date with the latest trends. The magazine includes free gifts which will attract the reader as well. Overall We Love Pop magazine, is aimed at a younger audience with a specific taste of music, it's a low budget magazine and has a quirky design. It has content that is not as exclusive as an interview, or a photoshoot. We Love Pop has content that has been taken by the paparazzi and what they have purchased off them. It has more childish content, and sexualises men specifically, as they are aiming their magazine at teenage girls. 

Another magazine that we could use is Kerrang Magazine, Kerrang is a rock magazine, that has a reputation and is notoriously known. The magazine has a range of articles from a range of artists, the readers profile magazine says: they are aimed at a younger audience 15-24, 60% are female and 40% female, this gives us a lot on information as to why Kerrang designs their magazine a certain way, it also tells us about what the readers are into, which helps with what type of articles to include. We can see that they're into computer games, fashion and are the typical "modern youth." This is crucial to get the specific type of audience a magazine has, as they need to know the type of things that need to be featured in their magazine to attract an audience.  

For my sub-genre I want to specifically look at magazines that have a indie/rock audience. This will include magazines such as NME, Rolling Stone these fit into the type of magazine, I wish to create therefore by knowing the type of demographics, and psychographics the magazine specifically looks for, it will give me and idea as to what type of magazine, I need to be designing for my target audience. When researching about NME's target audience, I found that the average age is 25 years old, and that NME specifically targets men between 17-30. I found out that 73% belong to the social grade ABC1 this the upper middle class, the middle class and lower middle class. This means that the target audience is male and they have money to spend on subscriptions, and find out new upcoming music. Another point is the majority of NME readers enjoy new entertainment, they enjoy modern, trendy things and love technology. NME has a specific target audience, and they are of the same sub-genre that I want to create a magazine, that features what these specific people want.

Rolling Stone, also fit my sub-genre in which I want for my magazine. Rolling Stone feature articles on rock/indie artists, and this is what I want my magazine to include. Rolling Stone have a predominate male audience at 61.7%, and 38.3% female. They have and age range of 18-34 and are mainly white. The majority of them are in education, and are middle class to upper middle class, 48.4% are single. Rolling Stone has a slightly different target audience to NME, therefore I will have to incorporate both readers profiles, into my own work to get the right target audience.

My magazine overall, should be more aimed at males because by looking at both reader profiles that fit into my sub-genre they are mainly male. The age range of my magazine should also be a younger audience from the ages 18-25. I would aiming more at middle class and upwards, as we can see from readers profiles that these are the type of social class that would, purchase and read my magazine. I would also need to include, more modern articles, and what is trending in the industry, as reader profiles show that the audience prefers to know about new upcoming content. The reader profiles show that the audience I should be aiming at is people who have money, they like to spend their money on albums, computer games and technology. Both of the magazines that fit into my sub-genre, have a very distinctive look about them. They are easily recognised by readers and our notorious, they also have a very high professional look to them, this must be incorporated in my magazine, if it is to be successful and be adapted to my target audience. My magazine should also be mainly aimed at, white males. This is so it fits into my sub-genre, the majority of rock bands are predominately white males. The people who fit into my target audience, like to be kept updated on the latest trends, and spend their money and go out on the weekends. My magazine must include the latest artists, content, and trends, in order to attract my target audience.