Billboard target audience

For my target audience of my billboard it will be similar to the rest of my products and will have the same characteristics. My target audience is a mix of both female and male which will mean I have the flexibility to create a product that will have images and text that can fit in well with both genders. The billboard will need to feature a high quality image that relates well with the coastal region as my regional magazine is based in Cornwall. However I will have to bring in the hipster element that I want to bring to the products I am creating. For my billboard I will need to bring over the house style so all my products can be immediately identified and will have the constant design giving them a professional edge.